The Mining Pandemic Coalition is working in global solidarity with communities, Indigenous Peoples and workers to respond to mining abuses related to the COVID-19 pandemic. Aether Strategies was commissioned to design and build the coalition’s website. We also designed and developed its branding and visual identity.
Context
Challenge
Solutions Provided
Impact
Context
The COVID-19 pandemic intensified challenges in the global mining sector, exacerbating social, environmental, and economic issues.
The Mining Pandemic Coalition was established to unite communities, Indigenous Peoples, and workers affected by mining-related abuses during the pandemic.
The coalition sought a robust online platform to communicate its mission, mobilize advocacy efforts, and share critical updates.
Challenge
Diverse Audience: Reaching a global audience, including affected communities, activists, policymakers, and donors.
Urgency: Launching the platform quickly to respond to time-sensitive advocacy campaigns during the pandemic.
Solutions Provided
1. Website Design and Development
User-Centered Design: We designed a responsive and intuitive website optimized for both desktop and mobile use.
Content Strategy: Clear navigation and structured content hierarchies ensured key messages, campaign updates, and reports were easily accessible.
2. Branding and Visual Identity
Logo Design: Created a symbolic logo representing solidarity, resilience, and global connection.
Color Palette: Chose earthy and vibrant tones to reflect environmental advocacy and human rights.
Visual Elements: Designed custom icons and graphics reinforcing the coalition’s themes of activism and justice.
Impact
The project resulted in meaningful outcomes, including:
Enhanced Visibility: The website aims to be a central platform for advocacy, helping amplify the coalition’s campaigns on a global scale.
Improved Engagement: Visitors could easily find and share critical updates, contributing to a growing network of allies and supporters.
Strengthened Identity: A unified visual identity reinforced the coalition’s credibility and commitment to social and environmental justice.