Case studies

Communication: the Art of Managing and anticipating Consequences
Communication: the Art of Managing and anticipating Consequences 2000 1331 Aether Strategies

On September 30, 2021, seven UN agency officials in Ethiopia were declared persona non grata with the obligation to leave the national territory within 72 hours. On December 23, 2022, Barbara Manzi, the United Nations Resident and Humanitarian Coordinator in Burkina Faso, was declared persona non grata by the country’s…

Marking your difference is essential
Marking your difference is essential 2000 1333 Aether Strategies

In their book entitled “The Myth of Excellence”, futurists Ryan Mathews & Fred Crawford explain why and how to dominate a market, differentiate yourself but also simply meet the expectations of this market. At the heart of the model developed by these American specialists, there are 5 attributes to consider:…

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